product discovery

2 articles tagged #product-discovery.

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  TikTok Made Them Want It. Nobody Told Them Where to Buy It

  TikTok manufactures purchase intent at massive scale, then most of it evaporates in dead links and unanswered comments. Here is the bridge between wanting and buying.

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  You've been watching creators recommend products for years. Here's where those products actually live.

  Every creator you follow has already told you what to buy. The problem is finding it again when you're ready to purchase.